Unexpected works

I worked with Marta Cerdà on a creative project with the concept of “Unexpected Works”, the new motto of DDB worldwide, briefed from Paris. We went for something colorful and playful that celebrates creativity. The letters transition from its traditional 2D environment to turn into something alive and three-dimensional were we see the unexpected actually working. 2021 Art Director: Fabien Donnay / Maximilien Guibert