I had the pleasure of working with Marta Cerda on this amazing project. Working with the concept of “Unexpected Works”, the new motto of DDB worldwide, briefed from Paris. We went for something colorful and playful that celebrates creativity. The letters transition from its traditional 2D environment to turn into something alive and three-dimensional were we see the unexpected actually working.
Art Director: Fabien Donnay / Maximilien Guibert